The law firm will allow all lawyers, business services and secretarial staff to choose the best times and places to work that suit the nature of tasks undertaken and personal preferences, whilst ensuring that that work is delivered in the most efficient and effective way. Simon Beddow, Ashurst's London managing partner, said of the move: 'Changes in technology and increased client demands have driven fundamental changes in working patterns over recent years. For lawyers, the working day is rarely based around set hours but around client requirements and deadlines. Business services staff have also seen changes in their roles, in light of centralisation, automation and internationalisation.'
He added that the firm 'wanted to identify an innovative approach to address this which went beyond flexible working. Individuals are now empowered to work from wherever and whenever they want provided that the requirements of our clients and teams are met with due consideration to confidentiality and security. It is about being trusted to deliver a best of class service whilst working around personal life patterns and choices.'
High performance culture
Claire Townshend, head of human resources for EMEA and US, commented: 'Ashurst is proud of its high performance culture and this new initiative introduces an innovative way of working. It supports our ambition of ensuring our people can work in an environment which embraces flexibility, productivity and effectiveness in a manner that is most appropriate to deliver value for our clients whilst maximising the needs of both the business and the individual. Adopting a common sense approach in a process light environment with a focus on open communication and trust, will be key aspect of making this a successful initiative.'