• Home »
  • Big stories »
  • Canadian lawsuit aims to do a 'big tobacco' on Pharma

31 August 2018 at 08:54 BST

Canadian lawsuit aims to do a 'big tobacco' on Pharma

Forty opioid manufacturers and distributors hit by British Columbian class action lawsuit, claimants want 1990s 'big tobacco' legislation.

Shutterstock

The Canadian province of British Columbia has filed a class action lawsuit in the Supreme Court of British Columbia against opioid drug companies. Claimants argue marketing practices have had devastating impacts on the lives of thousands of citizens.

Deceptive marketing

The suit targets 40 pharmaceutical manufacturers, including maker of OxyContin Purdue Pharma, and aims to recover opioid-related costs incurred by the government’s healthcare system in the midst of the opioid epidemic. In a statement, British Columbia Attorney General David Eby said, ‘in court, we will argue that these drug companies deceptively marketed their products knowing full well the potential consequences, and as a result, British Columbia has incurred great costs.’ The statement also announced legislation to be introduced this fall session to address opioid damages and healthcare cost recovery, similar, the release said, to ‘legislation that supported ‘Big Tobacco’ litigation in 1998.’ This is the first lawsuit filed by a Canadian province, following similar ones filed by several US states and cities, including Massachusetts, Kentucky and several others.

People first

Judy Darcy, Minister of Mental Health and Addictions said, ‘drug companies must take responsibility for their role, and need to put the lives of people ahead of profits.’ She added, ‘I have sat with family members who have lost loved ones to overdose, and we are taking action to address the terrible impact overdose is having on the lives of our children, partners and friends.

 
   
 
 
 

Also read...

Seeking an injunction has the power to blitz a 'Brand'

Beyonce has feelings and feelings do matter. Feelings about what a brand denotes matter greatly.