Luxury brands are under threat as never before was new e-commerce platforms create added risk. Brand protection strategies are fraught with possible competition law issues, but also offer areas of opportunity, says David Hull of Brussels law firm Van Bael & Bellis. Van Bael & Bellis' lawyers have advised a number of brands active in the luxury sector. Recently, the firm was involved in the Essilor/Luxottica matter.  At the Luxury Law Summit in New York on 14 November, he will discuss strategic planning on brand protection in Europe in light of recent landmark cases including how  market positioning impacts risk exposure and how the US and Europe differ in approach. 

New York Summit

The Luxury Law Summit New York brings luxury leaders together to explore and discuss trends, risks and opportunities in the sector. Attended by some of luxury's top businesses, counsel from Prada, Chanel, Hermes of Paris, Moet Hennessy, Luxottica, Michael Kors, Tapestry, Estee Lauder, Kering, LVMH, Mandarin Oriental and Coty to name a few join advisors and financiers to discuss key isses for luxury businesses. For information on the event, contact benmartin@globalcitymedia.com