Digital channels and collaborations now lie at the heart of luxury businesses, presenting a raft of new challenges and also major opportunities given that the ability to analyse customer data has never been greater.

In a world dominated by digital channels, how do luxury companies avoid brand dilution whilst reaping the benefits of enhanced access? How do companies control reputational issues when using influencers and what are some of the key considerations before embarking on these arrangements? 

And what way can luxury brands safely utilise data (from customer profiles and purchase histories through to social media comments and influencer feeds) to gain insight into consumer preferences and behaviours  

At next month’s Luxury Law Summit in London, Hawes & Curtis owner and Dragon’s Den entrepreneur Touker Suleyman, Andrew Hargreaves, legal counsel at Agent Provocateur, Harrods general counsel Dan Webster and Dr Martens global IP team head Catrin Turner will discuss the issues mass accessibility create for luxury brands.

The group will look at how competition impacts on luxury following the high-watermark of the Coty decision. How will luxury brands continue to preserve their exclusivity and branding in the battle with online platforms such as Amazon and eBay? 

The internet: Luxury's Saviour or Saboteur is one of the highlights of this year’s programme which brings many of the world's legal elite companies together. From Chanel, Kering, LVMH, Prada, Mulberry and Asprey to Apple, Coty, Kempinski Hotels and Harrods, this year’s event features the latest talking points on the luxury agenda as well as the opportunity to network with key luxury executives. 

The Luxury Law Summit will take place at The Ham Yard Hotel on 31 March. Click here to read the programme.

Early-bird rates end today – email Jasminder@globalcitymedia.com for further information on attendance.