Lawyers are concerned about the privacy issues coming out of this developing technology which could permit advertisers to point drivers to restaurants they are close to or which could carry out technical moves in the car (such as using automatic lock/unlock features). In the US, two major auto industry bodies have agreed privacy principles for connected cars - but the US tends to have looser controls on privacy in the EU.

Transparency

Stephen Appt of Pinsent Masons is watching the situation closely, particularly now that EU research has thrown up the result that 51 per cent of EU drivers are potentially willing. Mr Appt said that car manufacturers need to play close attention to the privacy issue: 'This can be achieved by demonstrating transparency and establishing by design adequate technical and organisational measures to avoid data breaches, which are of course concepts that are already requirements from a legal perspective.' Source: Out-law.com