Ezra Klein, a columnist on Vox, makes the prediction that smaller news organisations will start publishing on other platforms as as well as their own. And Kevin O'Keefe, the CEO and founder of LexBlog, believes that some law firms will consider going in the same direction. He writes: 'There’s a lot of upside in serving as a wire service to an off-site platform, something not even possible just a few years ago.'

Benefits to law firms

He believes that the advantages of using other outlets to complement their own platforms are obvious. He writes: 'There’s no question there are benefits to law firms with off-platform distribution. Firms will benefit with more of their audience members consuming niche legal content on third-party sites and social networks. They’ll deliver thought leadership to where the people are. Distribution services such as JD Supra are already helping law firms in this regard.' Source: Above the Law