Marketing is important for small and mid-sized law firm growth. kentoh
ALM Legal Intelligence and J Johnson Executive Search jointly conducted the “Small Firms, Big Marketing” survey. They found that firms with between 40-200 lawyers need to gain a competitive advantage with marketing the key. JJohnson president Jennifer Scalzi said: “Partners at small and midsize firms recognize the importance of pro-active external marketing, and one notable way they are responding is by investing in marketing professionals.” Even if they do not have a full department, 90 per cent of survey respondents said they have staff working full-time at marketing.