Xavier Gallego Morell
The Australian said that at the same time, women were starting new businesses in greater numbers than ever before and that there was a proliferation of groups and communities that connected women, encouraging them to do business with each other and purchase goods and services from women-led providers. Miss Ponniah is aiming to connect all of these trends with the launch of My Legal Marketplace, offering a niche marketplace of women lawyers offering specific legal services for a fixed fee.
Her marketplace aims to make it easier – while also helping customers easily access the legal services they need, from vetted female lawyers. The entrepreneur has worked as a sole practitioner herself, while raising her three children explaining that continuing in family law in a larger firm was difficult, given the flexibility she needed. ‘But I also found that being on your own in the one practice area is hard…You need to do marketing, constantly. So that’s why I came up with the idea of forming the one spot where all those women could come together, with a range of different areas of law in the one place, and all being offered to clients at a fixed rate.’
The firm has started with four areas including divorce, conveyancing, wills and employment and is set to expand into small business needs. The service will operate exclusively on a fixed fee basis to ensure client cost certainty. My Legal Marketplace will also donate 5 per cent of all revenue to the Katrina Dawson Foundation, helping the foundation to find, fund and mentor young women.