Law firm Reed Smith has selected a new system to support its marketing and business development strategy. The firm has chosen OnePlace Client Lifecycle Management to assist the firm’s focus on client experience. OnePlace is a Client Lifecycle Management (CLM) solution to help professional services firms identify and nurture new engagements, build strong pathways into existing clients and monitor and manage revenue risk. Developed natively on the Salesforce Platform, OnePlace aims to deal with the complete client lifecycle: from initial contact to cultivating profitable, long-lasting relationships. With more than 1,700 lawyers across 27 offices worldwide, Reed Smith was looking for a solution that could drive efficiency in its marketing and business development functions.

Bid management

As well as existing marketing capabilities, Reed Smith will introduce OnePlace’s bid management functionality to increase visibility and support collaboration. The implementation will also include a comprehensive integration with the firm’s core applications for practice management, document management, pricing, email marketing, HR and its website. 'Our search was driven by a clear purpose: To become more effective and efficient as a function to the benefit of our new and existing client relationships,' said Jennifer Schreck, director of client intelligence at Reed Smith. 'We have seen a big shift in what leading firms like Reed Smith expect from the technology they invest in to run their business,’ commented Tim Smith, CEO of OnePlace. 'Factors like mobile access, workflow, automation of mundane tasks and intuitive reporting are now crucial for solutions like ours, and more and more firms embed Client Lifecycle Management in their long-term strategy.'

Law Firm Marketing Summit

OnePlace will attend the Law Firm Marketing Summit on 7 November in London. For further information on the event, contact Benmartin@globalcitymedia.com.