There is a growing market for one-stop-shop telecoms providers with broadband, home phone, mobile, and pay-TV, and Vodafone is working towards developing such a "quad-play."  The company's chief executive Vittorio Colao said: ‘Vodafone is becoming a very different company to the company it was two years ago.  We are a more unified communications provider, not just a mobile one.' In addition to Ono, Vodafone has also acquired German cable and pay-TV firm Kabel Deutscheland as well as British fixed-line broadband company Cable & Wireless Worldwide within the past two years.  Other telecoms have consolidated across Europe, including Liberty Global and AT&T.  Source: Independent