14 June 2017

Advertisering alliance launches new global guide on sweepstakes

An alliance for advertising lawyers has released a book to help companies organising sweepstakes and contests globally.

Kheng Ho Toh

The Global Advertising Lawyers Alliance (GALA) announced today that it has just released a new book, Sweepstakes & Contests: A Global Legal Perspective.  The book provides an overview of the laws governing sweepstakes and contests in more than 50 countries around the world. 'We are thrilled to publish the definitive guide to conducting sweepstakes and contests around the world,' said Jeffrey A. Greenbaum, Managing Partner of Frankfurt Kurnit Klein & Selz in New York and GALA's Chairman. 'We hope that this book becomes an invaluable resource to marketers as they market to consumers globally.'  

Sweepstakes and contests

Organised by country, each chapter outlines how sweepstakes and contests are regulated in that country, providing detailed information on country-specific rules, filing requirements, prizes, tax liabilities, and important cases.  'There are two huge legal challenges when advising clients on global sweepstakes and contests - the wide range of applicable law and the marked lack of international harmonisation," said Catherine Bate, a Partner at Miller Thomson LLP, GALA's Canadian member, and the lead editor of the book.  "This book will help brands, agencies, and their legal advisors to navigate the challenges.' 

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