06 June 2018 at 16:57 BST

Alibaba reaches out to luxury brands in London

Join the Alibaba legal team in London this month to hear about the e-commerce platform's latest initiatives on anti-counterfeiting and brand IP protection.

Pieter Beens

Chinese e-commerce behemoth Alibaba is continuing its quest to work with brands to clamp down on counterfeiting. The company, which has three main sites — Taobao, Tmall and Alibaba.com — has hundreds of millions of users as well as hosting millions of merchants and businesses. This month the company is hosting a one day event in London to discuss how luxury companies can protect their intellectual property online. The  event is an unmissable opportunity to talk to the Alibaba IP team about protecting brands on the platform. With the latest insights into counterfeiting, the Alibaba IPR Protection Workshop will not only give attendees an opportunity to find out what steps Alibaba is taking proactively but to hear about the latest technology, proactive monitoring, product test-buy, offline investigations, law enforcement education, civil litigation and public awareness campaigns. 

Anti-counterfeiting steps

Alibaba has taken a number steps recently to deal with counterfeiting, including setting up the Anti-Counterfeiting Alliance (AACA) which has attracted over 100 brands including Apple, Burberry, Canada Goose, Estee Lauder, Levi’s, L’Oreal, Luxottica, Ralph Lauren, and Valentino. The Alibaba IP Protection Workshop is on 20 June from 10am to 5pm in London. There are a limited number of places available. There are a limited number of places for brands to attend the event.  If you are interested, please contact maryheaney@globalcitymedia.com


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