Multinationals increase demand on law firms for co-ordinated services

Clients with international businesses are increasingly looking for harmonised cross-border services rather than different advice in different countries, according to Norton Rose Fulbright.

Multinationals increase demand on law firms for co-ordinated services ArtisticPhoto

Jackie O'Brien, IP partner at the firm, told Lawyers Weekly: 'The way that clients are asking their legal service providers to work with them is changing quite a lot'. She said that they want something which is 'truly global' rather than a collection of teams in different jurisdictions. 

More profits across borders

She added: 'It is a question of just getting very, very good at communication.' The large international firms are starting to prioritise marketing that brings in multi-jurisdictional work, not least because they can charge more for these more complex matters. Allen & Overy now earns 70 per cent of its income from giving cross-border advice. Source: Lawyers Weekly

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