• Home »
  • Global view »
  • Accountants surpass law firms in social media race

Accountants surpass law firms in social media race


By James Barnes

26 April 2013 at 10:57 BST


Those in the legal profession are failing to make as much of an impact on social media as their accountant rivals, a benchmarking survey has found.

Social media: law firms could do more?

The report by Living Ratings – a benchmarker of financial and professional services communications – found that London-based Eversheds was the law firm with the most visible online presence, reports The Lawyer.
However, the firm fell well behind accountancy giants such as Deloitte and Ernst & Young, who bagged the top two spots.
Twitter proved to be the most popular platform for law firms, although the report suggests that firms rely on re-tweets and linked content rather than original posts.

 
   
 
 
 

Also read...

Improper payments and kickbacks costs UTC nearly $14m

United Technologies Corporation (UTC) agrees with SEC to pay close to $14 million to settle Asia allegations.