Over half of those surveyed (53 per cent) said that their firm was unable to maximise the marketing department's work, whilst one in three said that the importance of marketing and business development was not fully understood at their firm. Moreover, 39 per cent said that law firms do not engage with clients on customer satisfaction and one in four felt their firm did not fully understand what they were actually selling. 

Gamification in law firms

The research was conducted for the Law Firm Marketing Summit 2016, which will be held in London on 5th October. Marketing and business development heads will be joined by partners and clients from leading law firms to discuss how to influence strategy in the rapidly-changing legal industry. Heikki Ilvessalo, development director of Castren & Snellman, will consider the use of gamification for law firms, whilst Suzanne Snowden, thought leadership director at PwC, will address how law firms devise strategies in this area.