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Professor Malcolm McDonald

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Professor Malcolm McDonald MA( Oxon) MSc PhD D.Litt DSc, is Emeritus Professor, Cranfield University School of Management.

BLOG BOOKSHELF | MARKETING

Book Review: Professional Services Marketing Handbook

The world of professional services marketing has had little coverage. But, says Professor Malcolm McDonald, this books fills the gaps.....

 

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Women's lost intellectual property

US patent and trademark office releases report on trends and characteristics of women inventors, echoing findings from IWPR report.