23 May 2019

Hogan Lovells in trademark platform collaboration

Firm further enhances its trademark management efficiency with Anaqua, a new platform supporting a global collaboration.


Anaqua, provider of innovation and intellectual property management solutions, has announced a strategic partnership with Hogan Lovells.

Unified platform

Through the new partnership, ANAQUA will provide the trademark team at Hogan Lovells with a unified platform to further drive process standardization and automation across their offices worldwide. The platform’s multi-language functionality will support the firm’s international operations and diverse client base. Hogan Lovells, recently named Managing Intellectual Property's “Global IP Firm of the Year” for a second year running, has an intellectual property practice close to 400 professionals spanning the Americas, Europe, and Asia. Th firm says its client base includes over 50% of the world's largest brand owners. Anaqua says it serves more than 50 per cent of the top 25 US patent filers and more than 50 per cent of the top 25 global brands. Constanze Schulte, trademark partner at Hogan Lovells leading the transition to Anaqua, said “Partnering with Anaqua makes a lot of sense for our global practice, which relies on close and efficient collaboration on a daily basis.”

Intelligent analytics

Teaming up with Anaqua is seen as a further example of the firm's focus on innovation and ongoing investment in state-of-the-art technologies to increase automation and enhance its service offerings to clients. “Transitioning to Anaqua demonstrates our commitment to leverage leading technology to streamline processes and reduce costs for our clients,” said Burkhart Goebel, global head of the intellectual property, media and technology practice at Hogan Lovells. “It complements our Total Brand Care program; an initiative that leverages leading edge technology by implementing intelligent analytics within our trademark services to speed up the launch of new brands, and create greater efficiency for our clients’ brand protection.” Bob Romeo, CEO of Anaqua, added “Hogan Lovells recognizes the need for law firms to maximize efficiency and enhance collaboration between offices in order to increase their competitive edge and better support global clients. Their decision to strategically partner with Anaqua for IP management underlines the strength and capabilities of our IP software and services, as well as the added value we are able to bring to global law firms.”

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