Victoria’s Secret has become the latest in a string of big-name fashion brands to respond to calls from the Rainforest Action Network (RAN) by sifting through its supply chain for traces of environmental and social degradation. Brand owner L Brands has implemented a new Forest Products Procurement Policy, aimed at eliminating destructive sources of wood pulp (used in rayon, viscose and modal) from the supply chains of its various brands, which includes Victoria’s Secret as well as Henri Bendel, Pink and Bath & Body Works. Ralph Lauren, Stella McCartney, H&M, Zara and Levi Strauss & Co are among other notable names in fashion to have implemented similar policies in response to the RAN’s ‘Out of Fashion’ campaign. A statement on L Brands’ website reads: ‘Our Forest Products Procurement Policy is written to reduce threats to ancient and endangered forests and to avoid products that contribute to deforestation or human rights abuses.’

Sources: The Fashion Law, Rainforest Action Network, L Brands