06 June 2013

Co-op kicks off legal services advert campaign

Co-operative Legal Services has unveiled its expensive advertising campaign with a series of TV and radio advertisements.

By James Barnes

Co-op launches legal advertising campaign Wikimedia

The adverts hit screens yesterday on channels including ITV1 London and Sky 1, while London radio listeners will also have heard the claims to a ‘caring and jargon free’ approach to legal services.
The Law Gazette reports that the adverts were created by agency Leo Burnett, with the TV ad directed by a former barrister, Jamie Rafn.
Access to justice
Marketing director Ian Mackie said the campaign – which features ‘real life’ stories and ‘expert, honest advice and clear pricing’ - is intended to build its brand and support the company’s expansion.
He said: ‘Our offer has never been more relevant, particularly with the changes to legal aid and the questions this raises about access to justice.’

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