Law firm Ogier has announced a firm-wide brand refresh. Since it completed its successful MBO of its fiduciary services division in 2014, Ogier is exclusively focused on law, specialising in corporate, finance, funds, dispute resolution and private client work. 'Since the MBO we’ve taken the opportunity to review our strategy, our position in the market and the factors that set us apart from others,' said Ogier’s Global Managing Partner, Nick Kershaw.'The result is a confident new visual identity. But like any firm’s brand, our identity is about more than a logo and a ‘look and feel’. It is part of the strategic foundations of Ogier.'

Service delivery

The firm’s corporate identity is focused on service delivery. 'We think we are great at not overcomplicating things. Managing complexity for clients; providing advice that is never convoluted, always concise.' The project involved a partner-led strategic review and an employee-led brand steering group, representing opinions from across Ogier’s international offices and service lines. The new identity will be applied across the eight jurisdictions in which Ogier operates: BVI, Cayman Islands, Guernsey, Hong Kong, Jersey, Luxembourg, Shanghai and Tokyo. Ogier performed the first Channel Islands law firm merger, the first offshore law firm trans-Atlantic merger, is the first and only offshore law firm to open in Luxembourg and the first to complete a successful MBO of its trust company. In launching its new brand, Ogier has chosen to differentiate itself from the traditional offshore law firm.