Building an effective and efficient directory submissions strategy

One-day practical virtual training workshop using Zoom
on Tuesday, 15 December

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Overview

Do you find directory submissions an ongoing challenge? Have you struggled to get your key stakeholders to engage in the process, and then faced a post-mortem once the directories are published?

The Global Legal Post has teamed up with Alex Holtum, director of International Law Firm Solutions, to launch this one-day online interactive training course.

As competition among law firms intensifies amid the disruption of Covid-19, this masterclass will re-energise your approach to the directory submission process helping to ensure your firm maximises its ranking while spending less time on submissions.


Key topics include:

  • The internal submissions gathering process
  • Reference gathering
  • Choosing which practice areas to promote and which individuals to put forward
  • Crafting submissions
  • Making the most of the opportunity to provide feedback

Who should attend?

Marketing, business development and public relations and other professionals in law firms who have or share responsibility for co-ordinating the directory submission process. The timing of this masterclass is designed to dovetail with the Chambers and Partners European directory submission deadlines. However, it will be suitable for anyone who has the goal of mastering the submissions process.


Learning outcomes

  • Devise a new strategy for directory submissions that is efficient and effective
  • Discover a new model for coordinating the information gathering process
  • Learn how to prioritise requested submission information
  • Ensure you choose effective referees
  • Understand the importance of individual rankings and learn how to select who to put forward
  • Discover how to catch the attention of busy researchers
  • The dos and don'ts of work highlights
  • The importance of the feedback process
  • Learn why building relationships within the wider legal community will reap long-term dividends

The Masterclass experience

  • Expert trainer
  • The Zoom experience
  • Interactive programme, allowing delegates to share ideas and build connections
  • Small group - no more than 15 attendees
  • Practical workshops using real-life case studies
  • Takeaway course material

Course director and trainer

Alex Holtum is director of International Law Firm Solutions, which has helped firms maximise their rankings in nearly 150 jurisdictions since its launch 2015. He spent the first 15 years of his career practising as a solicitor, working for Freshfields Bruckhaus Deringer, Reed Smith and DLA Piper, where he was a dispute resolution partner for five years. Prior to founding ILFS, he obtained an MBA from Manchester Business School and was a director/internal consultant at Ernst & Young, managing its support centre for its international network of law firms, which consisted of 3,000 lawyers and 50 law firms in as many countries. He is a graduate of the University of Sheffield, holds a post-graduate diploma in Intellectual Property Law from the University of Bristol.


Price: £495 plus VAT
Date: Tuesday, 15 December
Time: 9am - 5pm GMT

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