Avi Ordo is a key partner at S. Horowitz & Co, where he specialises, inter alia, in the fields of intellectual property and dispute resolution. With more than 28 years of practicing law, Avi is a leading expert in all areas of IP and has a vast and rare experience in both contentious (litigation, enforcement, arbitration and mediation, including as appointed arbitrator and mediator) and non-contentious (such as franchising, licensing, freedom to operate, prosecution) matters. Avi is also highly experienced in collaborating with and guiding professional experts (including in complicated technical and scientific fields), as well as in dealing with complex and multi-jurisdictional cases. He has developed a stellar reputation for acting and serving as lead counsel in major and multi-jurisdictional disputes involving the litigation of rights in parallel proceedings in different jurisdictions. He has successfully appeared before all levels of Israeli courts and tribunals and has represented clients in many precedent-setting and high-profile cases and disputes. He has also represented clients in numerous local and international arbitration and mediation proceedings (including before JAMS, WIPO and ICC). Avi's roster of clients includes numerous leading multinational corporations and entities from an array of industries as well as foreign governmental agencies. Avi also served in the managing committee of the Israel Chapter of the International Association for the Protection of Intellectual Property Rights (AIPPI) and as the head of the IP committee of the Israeli Chapter of the International Chamber of Commerce (ICC). Avi has been consistently featured and ranked in prominent international legal directories in 1st/top/gold tiers as one of Israel’s leading litigators and IP lawyers.