Legal Updates

AI in advertising for luxury brands: the risks and rewards

With an eye on the UK market, Freeths’ Simon Barker and Chris Musgrave explain how to make the most of AI in advertising while managing possible IP pitfalls

Will changes to proposed EU medicinal directive shift the balance towards generics and are they TRIPS compliant?

Mathys & Squire patent litigator Stephen Garner discusses changes to EU pharmaceutical legislation and the impact on IP rights

High Court slashes ‘staggering’ £343m claimants’ costs budget in dieselgate litigation

Landmark ruling effectively reduces total costs budget for claimants and defendants – including expenses already incurred – from £650m to £388m

Marketing X Generative AI: are GenAI ads protectable?

GenAI may be a boon to luxury brand advertising but Hogan Lovells’ lawyers Helen Trac and Rebecca Horton caution that copyright law may not protect some AI-generated campaigns

The luxury of menopausal beauty products – substantiated or just marketing?

Menopausal products are big business for brands. But Freeths legal beauty expert Iona Silverman explains how to balance product claims with the law

AI, NFTs, Stradivarius violins and a fashion revolution at Wimbledon: more key takeaways from Luxury Law Summit London

Maura O’Malley reports from London’s premier luxury law conference, which explored how the sector is innovating

What luxury retailers should know – worker safety laws in California and New York

Morrison Cohen lawyers Keith Markel, Alana Mildner Smolow and Kayla West discuss a new Californian law and a similar proposal in New York that require retailers to take steps to ensure worker safety

Major record labels sue AI start-ups

Sony, Universal and Warner Records bring action against two AI song generators over alleged copyright infringement

The challenges of protecting quiet luxury brands

Quiet luxury’s subtle design elements require a specialised IP protection approach, writes Stobbs trademark attorney Gretha Cachia.

Brands, beauty and big issues: high-profile US cases to watch in 2024

From fast fashion to sustainability, Foley & Lardner luxury lawyers Jeff Greene and Owen Miklos examine the key cases before US courts in 2024

Too young for luxurious beauty?

Swedish companies are imposing age restrictions on their beauty products. Bird & Bird lawyers Caroline Grotenfelt, Julia Jansson and Beatrice Rälg ask if more countries will follow suit?

The Global Legal Post launches new edition of  luxury law comparative guide

Third edition edited by Fabrizio Jacobacci and Alan Behr is essential reading for luxury brands

Bayer loses appeal at UK court over its blockbuster blood thinner drug

Decision upholds earlier ruling revoking patent covering the drug Xarelto, further clearing way for generic manufacturers to enter the lucrative market

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News | UK

‘Lies and forged documents’ – UK judge skewers computer scientist’s claim he invented bitcoin system

Mr Justice Mellor ‘entirely satisfied’ Craig Wright ‘lied to the court extensively and repeatedly’

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UPC issues preliminary injunction in DNA kits patent spat

Düsseldorf local division orders US life sciences company Curio Bioscience to stop selling its products in Germany, France and Sweden in dispute with rival 10x Genomics

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News | US

Sustainability and circularity: luxury’s new priorities

Fashion’s shift to more sustainable practices, transparency and circular economy principles represents a straight line to a more responsible future, write Michelman & Robinson lawyers Warren Koshofer and Prachi Ajmera

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Quinn Emanuel and Clifford Chance advise as IBM’s high-stakes court battle with Swiss software company begins

Nine week trial in London’s Technology and Construction Court could impact EU’s Software Directive

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UK Supreme Court refuses Marks & Clerk permission to appeal in secret commissions case

Trial expected next January as judges say appeal bid ‘does not raise an arguable question of law’ over group claims

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News | UK
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