Advertising Law
UK consumer law in 2026: keeping luxury brands ahead of the game
High-end brands face greater scrutiny and regulatory penalties than ever before, writes Freeths IP and media partner Iona Silverman
Selling wellness in the UK under the Advertising Standards Authority’s rules
Iona Silverman and Eleanor Bradberry from Freeths explain how brands can advertise wellness products in the UK without attracting complaints
Perfumes in Brazil: legal protection beyond scent
Stocche Forbes lawyers Thiago Porto Ribeiro and Mateus Lino Ferreira analyse how Brazilian law protects fragrances in the luxury sector, even though scent itself is not recognised as a direct IP object
How AI, digital doubles and new laws are rewriting fashion and beauty
As AI continues to reshape creative industries, Foley lawyers Laura Ganoza, Arianna Benitez Colon and Mackenna Dunna examine the key legal considerations for navigating this evolving landscape
What to watch in 2026: key US fashion, apparel and beauty cases
Foley luxury lawyers Jeff Greene, Jax England, Ashley Koley and Sarah McGrath examine some of the hottest industry cases on the US docket
Beyond leather: Brazil’s material labelling rules for luxury brands
Stocche Forbes lawyers Flavia Câmara and Thiago Porto discuss how Brazil’s legal framework for local product descriptions affects marketing strategies for luxury brands
Exclusivity, scarcity and transparency: the legal boundaries of limited-edition luxury offers
Hogan Lovells’ Adrián Fernández de Pedro discusses why scarcity is both a strategic asset and a legal responsibility for brands
Influencer marketing in Brazil: where luxury meets consumer protection law and CONAR
Stocche Forbes lawyers Thiago Porto Ribeiro and Mateus Lino Ferreira analyse the legal and regulatory considerations of influencer marketing practices in Brazil’s luxury sector
Rising trends: luxury women’s sport sponsorship
Bird & Bird lawyers Georgie Twigg MBE and Intisar Abdi outline key legal considerations for luxury brands seeking to sponsor women’s sport
Handles fall off US luxury bag case
Freeths’ Martin Noble explores the recent dismissal of the proposed US class action against Hermès and the line between lawful and unlawful selling practices for luxury brands
Brands beware: US states are taking their own approach to cosmetic safety
Loeb & Loeb’s Kristin Klesh explains what beauty brands need to know about the rise of toxic-free laws
AI in advertising for luxury brands: the risks and rewards
With an eye on the UK market, Freeths’ Simon Barker and Chris Musgrave explain how to make the most of AI in advertising while managing possible IP pitfalls
The luxury of menopausal beauty products – substantiated or just marketing?
Menopausal products are big business for brands. But Freeths legal beauty expert Iona Silverman explains how to balance product claims with the law
AI, NFTs, Stradivarius violins and a fashion revolution at Wimbledon: more key takeaways from Luxury Law Summit London
Maura O’Malley reports from London’s premier luxury law conference, which explored how the sector is innovating
In luxury, getting the right price can make all the difference
Taft Stettinius & Hollister lawyer Gene Zelek explains how luxury goods suppliers can use US and Canadian law to help them find and maintain the right price for their products