Luxury Law Alliance

The Luxury Law Alliance (LLA) is the world's premier global network for in-house counsel, founders, executives and brand managers at luxury companies around the world. With members including the best luxury companies and brands, LLA provides extraordinary peer-to-peer networking, events, industry focused content and resources that meet the discerning needs of luxury professionals.

The LLA's signature events include the highly acclaimed European and Americas Luxury Law Summits and the annual Luxury Law Awards programmes.

Luxury Law Alliance News

AI in advertising for luxury brands: the risks and rewards

With an eye on the UK market, Freeths’ Simon Barker and Chris Musgrave explain how to make the most of AI in advertising while managing possible IP pitfalls

Who won Luxury Law Awards 2024 – and why

The top brands, law firms, legal teams and individuals honoured at Luxury Law Summit London

Nirvana and Marc Jacobs to settle copyright dispute over smiley-face logo

Revered rock band and luxury fashion house are reaching settlement in long-running legal battle

Willkie Farr, Sullivan & Cromwell counsel Saks owner and Neiman Marcus Group in $2.65bn retail luxury acquisition

Deal marks efforts to boost the combined brands’ ability to compete in the luxury market

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News | US

Marketing X Generative AI: are GenAI ads protectable?

GenAI may be a boon to luxury brand advertising but Hogan Lovells’ lawyers Helen Trac and Rebecca Horton caution that copyright law may not protect some AI-generated campaigns

The luxury of menopausal beauty products – substantiated or just marketing?

Menopausal products are big business for brands. But Freeths legal beauty expert Iona Silverman explains how to balance product claims with the law

AI, NFTs, Stradivarius violins and a fashion revolution at Wimbledon: more key takeaways from Luxury Law Summit London

Maura O’Malley reports from London’s premier luxury law conference, which explored how the sector is innovating

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