Bird & Bird

www.twobirds.com/en

+44 20 7415 6000

Bird & Bird is the leading international law firm in Denmark on technology and digitalisation law, offering strategic, clear, and commercially grounded legal advice to businesses shaping the digital landscape. The firm’s extensive industry expertise ensures clients receive robust guidance on all aspects of technology from a legal and practical perspective, including new technologies such as AI, software innovation and regulatory matters. Boasting one of the largest technology and data practices in the Nordics, Bird & Bird operates as a single, unified international partnership across 34 offices worldwide, with over 1,700 legal professionals.

Contributing Authors

Shima Abbady

Intisar Abdi

Cristiana Andreotta

Elisabetta Bandera

Bridget Chamberlain

Nicola Chilvers

Nina Dorenbosch

David Fuentes Lahoz

Caroline Grotenfelt

Dr. Simon Hembt

Victoria Hobbs

Julia Jansson

Deirdre Kilroy

Jesper Langemark

Louise Lanzkron

Hank Leung

Cheryl Lim

José Miguel Lissén Arbeloa

Dr. Niels Lutzhöft, LL.M.

Deeba Moqani

Penelope Ng

Rebecca O'Kelly-Gillard

Beatrice Rälg

Francesca Signorini

Rita Tardiolo

Lorraine Tay

Georgie Twigg

Andy van Esdonk

Harry Wong

Publications

Artificial Intelligence Law Guide

Published 16 Jul 2026

Chapters contributed

Denmark →

View Guide →

Fashion Law Guide

Published 31 Mar 2026

Chapters contributed

Singapore →

Cheryl Lim, Lorraine Tay

Hong Kong →

Hank Leung, Harry Wong

Spain →

David Fuentes Lahoz, José Miguel Lissén Arbeloa

View Guide →

Articles by Members

Upcycling: fashion’s new infringement frontier

A balance between luxury brand rights and upcycling remains elusive, write Bird & Bird’s Cristiana Andreotta, Elisabetta Bandera, Rita Tardiolo, Manon Rieger-Jansen and Nina Dorenbosch

19 Feb 2026

Rising trends: luxury women’s sport sponsorship

Bird & Bird lawyers Georgie Twigg MBE and Intisar Abdi outline key legal considerations for luxury brands seeking to sponsor women’s sport

1 Dec 2025

Bottling innovation: the future of scent

Bird & Bird luxury lawyers Nicola Conway and Deeba Moqani discuss the five trend indicators from the 2025 Fragrance Foundation awards

10 Jul 2025

Why brands must be transparent around sustainability claims

Bird & Bird lawyers Rita Tardiolo and Francesca Signorini report on greenwashing allegations at Copenhagen Fashion Week, an issue that highlights the importance of brands living up to their green prom...

6 May 2025

The UK commercial agents regulations are here to stay – bad news for brand owners?

Bird & Bird experts Victoria Hobbs and Louise Lanzkron explain that because luxury brands often operate as principals, those who engage commercial agents may not be pleased with the government’s decis...

31 Mar 2025

Retail reality check: the neurodivergent customer experience

Reimaging retail for neurodiverse shoppers is catching on, writes Bird & Bird’s Nicola Conway. Will luxury learn these lessons?

2 Nov 2024

Too young for luxurious beauty?

Swedish companies are imposing age restrictions on their beauty products. Bird & Bird lawyers Caroline Grotenfelt, Julia Jansson and Beatrice Rälg ask if more countries will follow suit?

10 Jun 2024

Faster payments ahead for luxury brands

The UK government’s plan to curb the late payment culture is a boon to small and medium-sized luxury brands, writes Bird & Bird’s Victoria Hobbs

17 Nov 2023

Contractual pitfalls: building a virtual e-commerce store

Bird & Bird lawyers Nicola Conway, Shima Abbady and Bridget Chamberlain look at the opportunities for virtual e-stores and provide seven helpful tips for the build-out

29 Jun 2023

The growing market for immersive luxury goods in the metaverse

Luxury goods are ideal test lenses for the new world of digital experiences, write Bird & Bird’s Niels Lutzhöft & Simon Hembt

21 Mar 2023

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Bird & Bird

Contributing Authors

Publications

Artificial Intelligence Law Guide

Fashion Law Guide

Articles by Members

Upcycling: fashion’s new infringement frontier

Rising trends: luxury women’s sport sponsorship

Bottling innovation: the future of scent

Why brands must be transparent around sustainability claims

The UK commercial agents regulations are here to stay – bad news for brand owners?

Retail reality check: the neurodivergent customer experience

Too young for luxurious beauty?

Faster payments ahead for luxury brands

Contractual pitfalls: building a virtual e-commerce store

The growing market for immersive luxury goods in the metaverse

News About Bird & Bird

Bird & Bird reports 4% revenue increase as PEP dips

Bird & Bird promotes 19 to partner in latest promotions round

The Global Legal Post launches comparative guide to fashion law

Bird & Bird re-elects Bartsch for second CEO term

Upcycling: fashion’s new infringement frontier

Rising trends: luxury women’s sport sponsorship

Reed Smith hires Bird & Bird’s Middle East head in regional growth push

Bird & Bird’s former France co-head decamps to Eversheds with six-lawyer team

Bird & Bird recruits eight-strong team for Lisbon debut

Bird & Bird reports 6% revenue increase against flat PEP