Bird & Bird

Bird & Bird is an international law firm with a focus on helping organisations being changed by technology and the digital world. With over 1,300 lawyers in 29 offices across Europe, the Middle East, Asia-Pacific and North America, as well as long-standing relationships with firms in jurisdictions where we do not have a physical presence, we're ready to help you wherever you are in the world. 

Our Retail & Consumer group works with some of the world's best-known luxury, fashion & retail brands. Our understanding of the luxury sector comes from decades of working with businesses like yours, helping them to navigate growth and survive challenging market conditions. We advise some of the world's best known luxury brands across apparel, accessories, cosmetics and fragrance, as well as hotels and food & beverage brands. Our clients include established retailers, exciting start-ups, SMEs, and individual designers.

We pride ourselves on thinking differently about legal issues as they exist in a real life, commercial context, and can provide your business with seamlessly integrated legal support which is flexible and responsive to your business needs. Technological innovations, such as AI and blockchain, offer new ways to improve customer loyalty and personalisation, but need to be supported by strong data protection foundations. Increased use of social media and influencers allows you to generate deeper consumer engagement, but needs to be actively managed to protect your brand value. Connecting with your customers is essential but implementing their feedback, especially in relation to improved sustainability, carries much more impact. Reaching new markets means navigating a patchwork of local laws if you want to achieve a seamless and consistent global consumer experience.

We’re as keen as you are to grapple with the myriad of issues your business faces every day and help find practical solutions to your complex questions, whatever part of the luxury sector you’re in.