Nicola Conway is an associate in Bird & Bird's Retail & Consumer Group, and also a member of the firm's International Luxury, Fashion and Retail Leadership Team. Nicola supports domestic and international businesses in achieving their growth strategies, both online and offline, with an equal emphasis on business-to-business and business-to-consumer projects. On the B2B side, much of Nicola’s work involves drafting and negotiating commercial contracts and agreements including distribution and supply chain arrangements, and consulting on multi-channel growth strategies across traditional bricks and mortar, e-commerce and m-commerce. On the B2C side, Nicola counsels consumer-facing businesses on how to seamlessly sell, market and otherwise interact with consumers whilst staying abreast of ever-evolving consumer protection legislation, local regulations and market practice.

Nicola Conway is an associate in Bird & Bird's Retail & Consumer Group, and also a member of the firm's International Luxury, Fashion and Retail Leadership Team. Nicola supports domestic and international businesses in achieving their growth strategies, both online and offline, with an equal emphasis on business-to-business and business-to-consumer projects. On the B2B side, much of Nicola’s work involves drafting and negotiating commercial contracts and agreements including distribution and supply chain arrangements, and consulting on multi-channel growth strategies across traditional bricks...

Contributed Articles

Retail reality check: the neurodivergent customer experience

Reimaging retail for neurodiverse shoppers is catching on, writes Bird & Bird’s Nicola Conway. Will luxury learn these lessons?

2 Nov 2024

Contractual pitfalls: building a virtual e-commerce store

Bird & Bird lawyers Nicola Conway, Shima Abbady and Bridget Chamberlain look at the opportunities for virtual e-stores and provide seven helpful tips for the build-out

29 Jun 2023

Luxury fashion resale is just the tip of the iceberg

Bird & Bird's Nicola Conway explains the many reasons why the fashion resale business continues to grow

10 Mar 2022