Georgie Twigg is a senior associate in Bird & Bird's sports group in London, where, as a former athlete, she has real insight into the sports industry and the issues faced by governing bodies, athletes and clubs.
She is experienced in advising on sports-related commercial issues and has acted for governing bodies, event organisers, clubs, and commercial sponsors across a range of sports, including football, rugby union, motorsport, and athletics. Georgie has also been involved in drafting sporting rules and regulations, as well as advising on advertising and promotional marketing matters.
She is hugely passionate about women's sport and co-leads the firm's women's sport practice, supporting the growth of women's sport and helping clients to invest in, deliver, commercialise and regulate women's sport.
As part of her training contract, Georgie spent time on secondment with a national sports governing body. Whilst on secondment, she assisted with various commercial and regulatory matters and was able to develop industry experience and gain real commercial insight.
Before joining Bird & Bird, she was a professional hockey player, winning a bronze medal with Great Britain's women's hockey team at the London 2012 Olympic Games and a gold medal at the Rio 2016 Olympic Games. She is also currently a member of the British Olympic Association's Athletes' Commission and the European Hockey's Athletes' Commission
Georgie Twigg is a senior associate in Bird & Bird's sports group in London, where, as a former athlete, she has real insight into the sports industry and the issues faced by governing bodies, athletes and clubs.
She is experienced in advising on sports-related commercial issues and has acted for governing bodies, event organisers, clubs, and commercial sponsors across a range of sports, including football, rugby union, motorsport, and athletics. Georgie has also been involved in drafting sporting rules and regulations, as well as advising on advertising and promotional marketing matters....
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Rising trends: luxury women’s sport sponsorship
Bird & Bird lawyers Georgie Twigg MBE and Intisar Abdi outline key legal considerations for luxury brands seeking to sponsor women’s sport