Cristiana Andreotta is a senior associate in Bird & Bird’s IP practice in Milan. She continuously advises some of the most famous Italian fashion brands in enhancing and efficiently enforcing their IP rights, with a particular focus on the luxury shoes sector.
A balance between luxury brand rights and upcycling remains elusive, write Bird & Bird’s Cristiana Andreotta, Elisabetta Bandera, Rita Tardiolo, Manon Rieger-Jansen and Nina Dorenbosch
