Luxury goods are ideal test lenses for the new world of digital experiences, write Bird & Bird’s Niels Lutzhöft & Simon Hembt | 6mos
- Corporate counsel
- Comparative Guides
- Luxury Law Alliance
Simon is a lawyer for intellectual property, copyright and industry-specific regulation - with a key focus on games, advertising and digital entertainment. He supports providers of games, social media, music and video content in the legal and strategic implementation of their ideas. Hence, he advises on the legal design and defense of digital products in intellectual property and copyright law. This practice includes, for example, digital rights management in games & metaverse, liability issues on user-generated content, the design of a legal framework for new platforms or the in-game distribution of digital goods, for example carried by NFTs. He also supports clients in media regulatory matters, such as media, youth protection and gambling law, as well as content moderation. Another focus of his practice is advertising and free speech law, in particular for companies from the life science and consumer goods sectors. Here, Simon supports clients in these regulated industries on advertising claims and on marketing campaigns in social networks, such as scientifically substantiated health advertising, influencer marketing or sweepstakes. He also advises companies in cases of false reporting and on corporate communications in PR crises. He provides support in copyright and licensing issues relating to consumer products, such as the protectability of designs, licensing chains and claims for additional remuneration ("best-seller clause"). Simon regularly represents clients in the court proceedings on intellectual property and copyright matters.