Articles by Members of Bird & Bird
Upcycling: fashion’s new infringement frontier
A balance between luxury brand rights and upcycling remains elusive, write Bird & Bird’s Cristiana Andreotta, Elisabetta Bandera, Rita Tardiolo, Manon Rieger-Jansen and Nina Dorenbosch
Rising trends: luxury women’s sport sponsorship
Bird & Bird lawyers Georgie Twigg MBE and Intisar Abdi outline key legal considerations for luxury brands seeking to sponsor women’s sport
Bottling innovation: the future of scent
Bird & Bird luxury lawyers Nicola Conway and Deeba Moqani discuss the five trend indicators from the 2025 Fragrance Foundation awards
Why brands must be transparent around sustainability claims
Bird & Bird lawyers Rita Tardiolo and Francesca Signorini report on greenwashing allegations at Copenhagen Fashion Week, an issue that highlights the importance of brands living up to their green prom...
The UK commercial agents regulations are here to stay – bad news for brand owners?
Bird & Bird experts Victoria Hobbs and Louise Lanzkron explain that because luxury brands often operate as principals, those who engage commercial agents may not be pleased with the government’s decis...
Retail reality check: the neurodivergent customer experience
Reimaging retail for neurodiverse shoppers is catching on, writes Bird & Bird’s Nicola Conway. Will luxury learn these lessons?
Too young for luxurious beauty?
Swedish companies are imposing age restrictions on their beauty products. Bird & Bird lawyers Caroline Grotenfelt, Julia Jansson and Beatrice Rälg ask if more countries will follow suit?
Faster payments ahead for luxury brands
The UK government’s plan to curb the late payment culture is a boon to small and medium-sized luxury brands, writes Bird & Bird’s Victoria Hobbs
Contractual pitfalls: building a virtual e-commerce store
Bird & Bird lawyers Nicola Conway, Shima Abbady and Bridget Chamberlain look at the opportunities for virtual e-stores and provide seven helpful tips for the build-out
The growing market for immersive luxury goods in the metaverse
Luxury goods are ideal test lenses for the new world of digital experiences, write Bird & Bird’s Niels Lutzhöft & Simon Hembt
EU VAT in the digital age
A wave of major tax and legal implications are coming for luxury businesses operating in the European Union, writes Andy van Esdonk
Luxury fashion resale is just the tip of the iceberg
Bird & Bird's Nicola Conway explains the many reasons why the fashion resale business continues to grow
More NFTs means more infringement challenges for luxury brands
Bird & Bird's Rebecca O’Kelly-Gillard and Chloe Birkett delve into the 'Metabirkin' squabble between Hermès and artist Mason Rothschild