Intisar Abdi is a commercial associate based in Bird & Bird's London office, with a particular focus on sports, media, and games matters. In particular, she has experience in coordinating multi-jurisdictional advice, advising on sponsorship agreements, marketing agreements, licensing agreements, loot boxes and a range of contractual and commercial issues more generally. As a member of the women's sport group, Intisar is particularly interested in and passionate about the growth of women's sport. She is an editor of, and regular contributor to, MediaWrites, Bird & Bird's industry news hub covering all things media, entertainment, and sport. Intisar champions diversity and inclusion in the workplace and is a member of the firm's multicultural network, Embrace. She previously chaired the network and remains an active member of the committee.
Intisar Abdi is a commercial associate based in Bird & Bird's London office, with a particular focus on sports, media, and games matters. In particular, she has experience in coordinating multi-jurisdictional advice, advising on sponsorship agreements, marketing agreements, licensing agreements, loot boxes and a range of contractual and commercial issues more generally. As a member of the women's sport group, Intisar is particularly interested in and passionate about the growth of women's sport. She is an editor of, and regular contributor to, MediaWrites, Bird & Bird's industry news...

Contributed Articles

Rising trends: luxury women’s sport sponsorship

Bird & Bird lawyers Georgie Twigg MBE and Intisar Abdi outline key legal considerations for luxury brands seeking to sponsor women’s sport

1 Dec 2025