Loeb & Loeb

www.loeb.com
+1.310.282.2000

Loeb’s Luxury Brands lawyers draw upon our deep knowledge of the industry to help luxury designers, luxury retailers and leading luxury brands navigate the opportunities and challenges in today’s marketplace. Our experience representing luxury design houses, high-end department stores, couture designers, clothing brands, jewelers and fragrance companies, among others, gives us an in-depth understanding of the luxury market and how its key trends affect our clients.

We understand luxury. Our interdisciplinary team is composed of lawyers from across nearly every practice in our firm, including Labor/Employment, Real Estate, Corporate, Intellectual Property (IP), Litigation and our unrivaled, fully integrated Advanced Media and Technology department, which focuses on providing strategic and sophisticated brand protection representation, marketing and advertising advice, and privacy counseling and support for data-driven transactions, including an in-depth knowledge of blockchain, cryptocurrency and other fintech that are core components of the burgeoning online retail space. We work strategically to help establish, exploit and protect our clients’ brand and design assets around the globe. Our IP lawyers are leaders in trademark and copyright law, but more importantly, they know how to effectively leverage IP assets through innovative marketing strategies, data-driven advertising and use of social media platforms and influencer marketing. Our integrated IP team is also experienced in luxury trade dress and design patent matters, allowing us to provide holistic brand protection counseling. 

Beyond the brand, we also understand your business and offer a host of other transactional and litigation services. Whether you are looking for representation in unique litigation and regulatory matters or e-commerce and technology transactions, or you are looking for real estate counsel or trusted corporate advisers to maximize investment opportunities in this space, Loeb has you covered.

As the industry evolves, we are helping luxury clients take advantage of new opportunities to partner in innovative ways with hotels, restaurants, automobile manufacturers and others to extend their reach and diversify their brands. We’re also working with retailers not traditionally in the luxury space to help them understand how to establish a foothold in this market.

Articles by Members

Brands beware: US states are taking their own approach to cosmetic safety

Loeb & Loeb’s Kristin Klesh explains what beauty brands need to know about the rise of toxic-free laws

14 Aug 2025

‘Couture is the perfect model for sustainability’: Atelier Tammam founder Lucy Tammam

Loeb & Loeb’s Melanie Howard and British designer Lucy Tammam discuss the complexities of navigating sustainability in today’s fashion industry

6 Mar 2024

The AI Pin: fashion-forward or tech’s next big thing?

Loeb & Loeb’s Melanie Howard and Kristen Klesh discuss AI Pins and potential US regulatory implications for luxury fashion’s newest wearable tech accessory

21 Dec 2023

How Mattel harnesses the brand narrative to create a Barbie world

Loeb & Loeb’s Emily Borich discusses this summer’s blockbuster movie and related IP issues

26 Aug 2023

Beware the beauty of sustainability: US regulatory risks and class action lawsuits

Loeb & Loeb's Kristen Klesh discusses the inherent risks of beauty brands advertising their products' green credentials

9 Jun 2023

Virtual shoes and vault NFTs: first sale, fair use or first impression?

Loeb & Loeb’s Melanie Howard and Lisa Wiznitzer break down the Nike v. StockX case, in their continuing commentary on IP rights in the metaverse

6 May 2022

Branding the metaverse: first US lawsuits may define scope of IRL trademarks

Loeb & Loeb’s Melanie Howard explains how US precedent will set the legal tone for use and enforcement.

18 Mar 2022

News About Loeb & Loeb

Brands beware: US states are taking their own approach to cosmetic safety

Loeb & Loeb’s Kristin Klesh explains what beauty brands need to know about the rise of toxic-free laws

14 Aug 2025

Loeb & Loeb hires 17 from Perkins Coie in Beijing

Partners James Zimmerman and Scott Palmer take team to Loeb ahead of Perkins’ Beijing closure

13 Sep 2024

The AI Pin: fashion-forward or tech’s next big thing?

Loeb & Loeb’s Melanie Howard and Kristen Klesh discuss AI Pins and potential US regulatory implications for luxury fashion’s newest wearable tech accessory

21 Dec 2023

Loeb & Loeb names corporate co-leaders as new co-chairs

Mitchell Nussbaum and Arash Khalili to succeed firm chair Kenneth Florin in February

1 Dec 2023

Beware the beauty of sustainability: US regulatory risks and class action lawsuits

Loeb & Loeb's Kristen Klesh discusses the inherent risks of beauty brands advertising their products' green credentials

9 Jun 2023

Loeb & Loeb creates new Web 3.0 manager position to help clients with blockchain projects

Ben Edwards reports that crypto expert Gian Pastore has joined the firm in Los Angeles

10 Aug 2022

Loeb & Loeb creates new Web 3.0 manager position to help clients with blockchain projects

Crypto expert Gian Pastore joins the firm in Los Angeles

9 Aug 2022

Virtual shoes and vault NFTs: first sale, fair use or first impression?

Loeb & Loeb’s Melanie Howard and Lisa Wiznitzer break down the Nike v. StockX case, in their continuing commentary on IP rights in the metaverse

6 May 2022

Branding the metaverse: first US lawsuits may define scope of IRL trademarks

Loeb & Loeb’s Melanie Howard explains how US precedent will set the legal tone for use and enforcement.

18 Mar 2022