From celebrity endorsements to cultural references, the landscape for luxury brands in China is changing, explain DLA Piper Hong Kong lawyers Edward Chatterton and Jane Li | 7mos
Jane J. Li is a Senior Associate in the Intellectual Property & Technology team based in DLA Piper's Hong Kong office. She handles both contentious and non-contentious IP work in China and Hong Kong. Jane’s expertise lies in global trade mark portfolio management, trade mark prosecution, anti-counterfeiting and enforcement of IP rights, domain name disputes and transactional IP matters. She also advises clients on advertising law and brand strategy. Jane works with clients in a diverse range of industries including finance, fashion & beauty, hospitality, food & beverage, retail and technology. Jane speaks fluent English, Cantonese and Mandarin.
From celebrity endorsements to cultural references, the landscape for luxury brands in China is changing, explain DLA Piper Hong Kong lawyers Edward Chatterton and Jane Li | 7mos