Melissa J. Tarsitano has a demonstrated history of driving global brand protection across multiple sectors, including luxury goods, pharmaceuticals, cosmetics, fitness, sports, entertainment, and tobacco. She also works diligently in trademark and branding matters, developing strategies to protect intellectual property and combat infringement online and offline, with a focus on social media, e-commerce platforms, emerging online seller tactics, and combating illicit trade. Melissa’s work encompasses the full spectrum of the firm’s intellectual property and anti-counterfeiting practice, including trademark filings and enforcement, border enforcement, domain name disputes, cybersquatting, investigations, and training of law enforcement and border officials. Her approach integrates proactive enforcement, technological innovation, and strategic guidance to safeguard brands’ most valuable assets.
Melissa J. Tarsitano has a demonstrated history of driving global brand protection across multiple sectors, including luxury goods, pharmaceuticals, cosmetics, fitness, sports, entertainment, and tobacco. She also works diligently in trademark and branding matters, developing strategies to protect intellectual property and combat infringement online and offline, with a focus on social media, e-commerce platforms, emerging online seller tactics, and combating illicit trade. Melissa’s work encompasses the full spectrum of the firm’s intellectual property and anti-counterfeiting practice, includi...
