Rachael Barber is a leading IP specialist with a global reputation for advising luxury, fashion and retail brands. As Head of Luxury for Pinsent Masons, she advises premium and luxury brands on brand strategy, design rights, enforcement and IP‑rich commercial issues, with a particular focus on protecting brand value in fast‑moving and image‑driven markets.
She can be reached at [email protected].
Pinsent Masons luxury lawyers Rachael Barber and Richard Reeve-Young discuss AI-driven discoverability as a critical factor in brand visibility, positioning and sales, and the steps luxury brands can...