Accredited as one of India’s Top IP lawyers, Safir Anand is a Senior Partner at Anand and Anand and head of the firm's trademarks, commercial and contractual IP practice. He has more than 25 years of experience in providing inputs on strategy, business models, marketing and commercial insights, blended with an astute understanding of IP law that encompasses IP protection, IP enforcement, IP agreements, licensing, franchising, monetisation and due diligence.