Accredited as one of India’s Top IP lawyers, Safir Anand is a Senior Partner at Anand and Anand and head of the firm's trademarks, commercial and contractual IP practice. He has more than 25 years of experience in providing inputs on strategy, business models, marketing and commercial insights, blended with an astute understanding of IP law that encompasses IP protection, IP enforcement, IP agreements, licensing, franchising, monetisation and due diligence.

Contributed Articles

Counterfeiting, cultural appropriation and other legal issues affecting India's fashion industry

Anand and Anand senior partner Safir Anand discusses the latest fashion industry legal trends in India and beyond

8 Mar 2023

Intermediary liabilities and safe harbour – an umbrella for the rain?

Anand and Anand senior partner Safir Anand explains why regulating intermediary platforms is essential to prevent content misuse

19 Jul 2022

What is your brand worth? (E)valuating fashion in India

Anand and Anand senior partner Safir Anand explains how Indian fashion designers are building and securing their luxury brands

13 May 2022