Sarah Fellows is a Director at Stobbs and leads its Fashion Practice and Virtual General Counsel offering. Prior to Stobbs, she was Head of IP at online luxury retailer Yoox Net-A-Porter for nearly seven years. Stobbs is committed to being the world’s leading brand advisory firm, supporting brand owners, including many fashion clients, with a breadth of capability in all industry sectors, all around the world. Their Fashion Practice hosts an annual in-person event called IAM Fashion and runs fashion-focused webinars. They work with high-profile clients such as ASOS, Orla Kiely, DKNY, Dr Martens, Lululemon and All Saints, doing a range of IP and commercial work, portfolio management, online monitoring, enforcement and litigation.
Publications
Author of the United Kingdom chapter in the Fashion Law Guide , published 31 March 2026 .