Contributed Articles
AI and luxury brands in Brazil: when algorithmic creativity meets the regulatory vacuum
Stocche Forbes lawyers Thiago Porto Ribeiro, Mateus Lino Ferreira and Felipe Faria Savassi Stehling analyse the impacts of using AI tools in the creation of luxury products and how technology amplifie...
Luxury retail’s strategic growth in Brazil: challenges and opportunities
Stocche Forbes lawyers Paola Carrara and Thiago Porto Ribeiro explore how Brazil’s complex legal environment offers opportunities and challenges for luxury brands seeking to expand into the country
Perfumes in Brazil: legal protection beyond scent
Stocche Forbes lawyers Thiago Porto Ribeiro and Mateus Lino Ferreira analyse how Brazilian law protects fragrances in the luxury sector, even though scent itself is not recognised as a direct IP objec...
Beyond leather: Brazil’s material labelling rules for luxury brands
Stocche Forbes lawyers Flavia Câmara and Thiago Porto discuss how Brazil’s legal framework for local product descriptions affects marketing strategies for luxury brands
Influencer marketing in Brazil: where luxury meets consumer protection law and CONAR
Stocche Forbes lawyers Thiago Porto Ribeiro and Mateus Lino Ferreira analyse the legal and regulatory considerations of influencer marketing practices in Brazil’s luxury sector