Articles by Members of Freeths
Selling wellness in the UK under the Advertising Standards Authority’s rules
Iona Silverman and Eleanor Bradberry from Freeths explain how brands can advertise wellness products in the UK without attracting complaints
Handles fall off US luxury bag case
Freeths’ Martin Noble explores the recent dismissal of the proposed US class action against Hermès and the line between lawful and unlawful selling practices for luxury brands
Motor finance: luxury cars, secret commissions and a UK Supreme Court ruling
Freeth’s partner Richard Coates breaks down the ruling and its implications for luxury car dealers and owners
Trademark balancing act: luxury brand protection versus reputational risk
Luxury brands can attract negative publicity for aggressively defending their trademarks, so striking the right balance is essential, write Freeths IP experts Iona Silverman, Dan Cahill and Kishan Pat...
Protecting luxury designs: originality and craftsmanship in UK and EU copyright law
Freeths’ IP experts Martin Noble and Eleanor Bradberry break down recent decisions in the THJ Systems and WaterRower cases
Protecting the precious: 10 tips to protect your brand from fakes
From understanding your sales channels to setting up monitoring services, Freeths experts Simon Barker and Fiona Lawson offer practical brand protection advice to keep your key assets away from fakers
AI in advertising for luxury brands: the risks and rewards
With an eye on the UK market, Freeths’ Simon Barker and Chris Musgrave explain how to make the most of AI in advertising while managing possible IP pitfalls
The luxury of menopausal beauty products – substantiated or just marketing?
Menopausal products are big business for brands. But Freeths legal beauty expert Iona Silverman explains how to balance product claims with the law
Substantiation is key for growing ‘invasive beauty and wellness’ market
With the increasing popularity of invasive beauty and wellness treatments, Freeth’s Eleanor Bradberry explains why luxury brands will need detailed evidence to support their claims.
What happens to UK pensions following a high-net-worth divorce?
Freeths’ Antonia Williamson delves into the complexities of post-marital pension sharing
Tell your sustainability story without being accused of greenwashing
Iona Silverman from Freeths’ IP & Media team explains how to get your messaging right and mitigate the risks
EU Court of Justice's Louboutin decision guides luxury brands on online infringement
Freeths partner Martin Noble looks at where the court has drawn the line between trademark owners and online marketplaces
Indecent advertising in fashion: Boohoo, Balenciaga and Pretty Little Thing
Freeths partner Simon Barker comments on recent risqué adverts and explains the ASA’s boundaries for proper clearance
Ambush marketing: create a buzz without getting stung
With the Birmingham 2022 Commonwealth Games approaching, Freeths experts Simon Barker and Emma Bacon provide a guide to ambush marketing's opportunities and legal constraints