GCs overwhelmed by info flow from law firms

The report - from Greentarget, ALM Legal Intelligence and the Zeughauser Groups - concludes, therefore, that ‘law-firm marketers should build content strategies based on the principles of corporate journalism’ if they want to stand out. John Corey of communications firm Greentarget says: ‘This year’s survey of in-house counsel shows how hard it is for content to stand out when so much is flooding our computer screens, inboxes and mobile devices…If law-firm marketers, and marketers of professional services generally, hope to make an impression, they must deliver information that readers find essential and are compelled to share. That’s why we believe firms should embrace content strategies that are rooted in corporate journalism so that they can shape and deliver the most compelling stories they have to tell with credibility and impact.’ Source: PRWeb