The two firms spending $24m or more are Morgan & Morgan and Pulaski & Middleman. Five other practices are said to be spending over $10m: Legalzoom.com, the James Sokolove Law Firm, the Goldwater Law Firm, Los Defensores Attorney and Avvo.
Google keyword searches
The report also found that law firms are paying a premium for keywords in Internet searches that produce the firms’ sponsored links. A payment is triggered when users click on a link to them. Among the 25 most expensive Google keyword search terms, 23 are linked to legal issues. Sources: ABA Journal; Institute for Legal Reform
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