Laudomia Pucci to make star appearance at Luxury Law Summit
Daughter of fashion icon Emilio Pucci to explore how luxury brands can adapt to the digital age
Laudomia Pucci, daughter of Italian fashion icon Emilio Pucci, is a star guest at this year’s Luxury Law Summit, being held in person at the British Museum next Wednesday.
Pucci will discuss her new dedicated role overseeing the brand's archives and promoting its legacy as president of Emilio Pucci Heritage having recently overseen the sale of the founding family’s remaining 33% stake in the Emilio Pucci brand to LVMH.
She will join a host of top speakers at the summit on 22 September. Brands and institutions represented at the event include Cocoon, L’Oréal, Manolo Blahnik, Condé Nast, House of Tammam, Abercrombie & Kent, Shanghai Modern Art Museum and the Design Museum.
The summit’s theme is Luxury in the Roaring Twenties, reflecting the buzz generated by the sector’s expected return to growth after the Covid-19 pandemic, driven by pent-up consumer demand, record levels of wealth, and increased investor appetite.
Pucci will explore how luxury brands, whose legitimacy is so often founded in heritage, exclusivity and rarity, can adapt to a digital age underpinned by the concept of access for all.
The theme will also be explored by another keynote speaker, Anita Balchandani, partner and leader EMEA apparel at McKinsey's Fashion & Luxury Group. She will kick off proceedings by exploring the topics that are driving change and growth in the sector from new digital assets to advanced technologies.
Sponsors of the summit, which culminates in the Luxury Law Awards, include: AA Thornton, Baker McKenzie, Bennett Jones, Bird & Bird, Cervieri Monsuárez, CM Murray, Deloitte, Fladgate, Havvind, HGF, Hogan Lovells, Infinite, K&L Gates, Mishcon de Reya, RPC, Stevens & Bolton, Taylor Wessing, Trevisan & Cuonzo, Tsai, Lee & Chen and Withers.