Noory Bechor, the co-founder and CEO, told Legaltech news that the start-up was begun with the belief that ‘no one should sign anything they don’t understand.’ He hopes to offer ‘affordable legal advice to the 85 percent of Americans that do not have or cannot afford a lawyer.’

Keeping pace  

Users can upload contracts to LawGeex, which will compare it with thousands of similar contracts and send an in-depth report of its content within one-day. According to Mr Bechor, this report shows ‘what's normal, and what is not’ and provides a plain English explanation of each issue identified so that consumers can decide whether they are willing to sign. The start-up is aware that what is considered ‘normal’ is liable to evolve, and has an inherent ability to keep up with changing norms.

'Just the beginning'

The platform currently reviews 20 types of contracts, but the aim is to expand its capabilities in the near future. Mr Bechor commented that offering free employment contract reviews is ‘just the beginning’ and that in the coming weeks and months the company hopes to offer reviews of ‘more personal contract types for free.’

Free-of-charge

Though offering its contract review free-of-charge to consumers, the company charges around $20 for the service to SMEs and offers a monthly subscription fee for unlimited use of the platform.

Funding

LawGeex’s approach has attracted the attention of funders, with the company recently announcing $2.5m in funding from leading venture capitalists Lool Ventures and LionBird and angel investors Eilon Tirosh and Rami Lipman.