Deborah Farone
Deborah Farone, of Farone Advisors, is a consultant and author of Best Practices in Law Firm Business Development and Marketing
Contributed Articles
What the most successful rainmakers know about building a practice
Farone Advisors’ Deborah Farone highlights three key themes from her recent book about how successful women lawyers can build thriving practices
Rethinking business development: from ‘salesy’ to authentic connection
Lawyers should reframe business development from selling to helping when trying to win new business, writes Deborah Farone
From perception to presence: developing an authentic professional brand
Building a personal brand is not about imposing a narrative, it is about being authentic, writes Farone Advisors’ Deborah Farone
Crafting your personal brand in the luxury sector
Lawyers need to spend some quiet time setting out their personal goals, writes Deborah Farone
Personal branding is not a luxury
Just as brands define luxury goods, they also define in-house counsel; Deborah Farone provides five personal branding tips for GCs to consider