Isadora Schumacher Jeong is the Head of International Practice of Mansur Murad Advogados, based in London to assist European clients with Brazilian matters. She has a master’s degree from Queen Mary University in Intellectual Property and Fashion Law and specialization in Brand Management by ABPI (Brazilian Intellectual Property Association). Isadora has been recognized by Chambers & Partners and Leaders League in 2023 in Trademark Prosecution.
Fashion brands’ expansion into the metaverse brings a number of challenges with trademark use and misuse, writes Flavia Mansur Murad-Schaal and Isadora Schumacher Jeong
