Jeffrey Greene focuses his practice on strategic foreign and domestic brand counseling and protection including the creation, development, expansion, and enforcement of global trademark portfolios, creative brand enforcement strategies, licensing of brand assets, and advertising. He is a partner in the firm’s New York office where he is a member of the Trademark, Copyright & Advertising Practice, and co-chairs the Fashion, Apparel, and Beauty Industry Team. Jeff regularly advises clients on the trademark and intellectual property aspects of mergers and acquisitions and other business transactions, including agreements, licensing, and negotiation and transfer issues. He has extensive experience addressing all these issues for startups and emerging and established companies across a variety of industries including financial services, technology, fintech, media, consumer products, food and beverage, retail, and fashion. He is an active member of the International Trademark Association, where he currently serves on the US Roundtables Project Team and the New Member Outreach team. He previously served on the Leadership Development Committee, where he co-chaired the Leadership Labs Subcommittee, the US Programs Committee for INTA annual meetings (2010, 2008), and the Alternative Dispute Resolution Committee. He has also served on the Trademarks and Unfair Competition Committee of the New York City Bar Association.
Jeffrey Greene focuses his practice on strategic foreign and domestic brand counseling and protection including the creation, development, expansion, and enforcement of global trademark portfolios, creative brand enforcement strategies, licensing of brand assets, and advertising. He is a partner in the firm’s New York office where he is a member of the Trademark, Copyright & Advertising Practice, and co-chairs the Fashion, Apparel, and Beauty Industry Team. Jeff regularly advises clients on the trademark and intellectual property aspects of mergers and acquisitions and other business trans...

Contributed Articles

What to watch in 2026: key US fashion, apparel and beauty cases

Foley luxury lawyers Jeff Greene, Jax England, Ashley Koley and Sarah McGrath examine some of the hottest industry cases on the US docket

20 Mar 2026

US cases to watch in fashion, beauty and apparel in 2025

Foley fashion, apparel and beauty law experts Jeff Greene, Ariba Ahmad, Tyler Dever and Allison Nelson explore some of the key luxury cases on the US docket this year

14 May 2025

Who’s walking the runway: fashion models or AI?

Foley’s Jeffrey Greene looks at how AI is revolutionising the fashion and beauty industries and issues around bias, disclosure, right of publicity and copyright

2 Aug 2024

Brands, beauty and big issues: high-profile US cases to watch in 2024

From fast fashion to sustainability, Foley & Lardner luxury lawyers Jeff Greene and Owen Miklos examine the key cases before US courts in 2024

13 Jun 2024

The laws of fashion: landmark luxury cases to watch in 2023

Foley & Lardner's Jeff Greene and Matt Witsman delve into the key luxury cases affecting the fashion, apparel and beauty field this year

2 Jun 2023