Writing a post on the Northern Carolina Law blog, Mr Dedman suggests that the best way to maintain the initial enthusiasm that many feel when first starting a blog is to keep to an achievable schedule. To avoid a ‘blog graveyard’, he suggests enlisting colleagues from your firm, or other firms, to assist.
The key, says Mr Deman, is to avoid a situation where ‘the once promising blog evolves from a labour of love to a non-billable business development task.’
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