Blog power

James Dedman, a partner at South Carolina-based law firm Gallivan White & Boyd, has used his experience as an editor at the Abnormal Use blog to suggest how virgin law bloggers could, and should, get involved in their own blogging adventures.
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Writing a post on the Northern Carolina Law blog, Mr Dedman suggests that the best way to maintain the initial enthusiasm that many feel when first starting a blog is to keep to an achievable schedule. To avoid a ‘blog graveyard’, he suggests enlisting colleagues from your firm, or other firms, to assist.
The key, says Mr Deman, is to avoid a situation where ‘the once promising blog evolves from a labour of love to a non-billable business development task.’

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