Ambitious lawyers will be all too aware that legal skill – no matter how finely honed – may not be the defining factor in making a success of a law firm, regardless of its size and market position.
Published in conjunction with the International Bar Association, this high-level title demonstrates the importance of being able to identify and promote a firm’s ‘X-Factor’ – thankfully, minus any input from Simon Cowell.
Including comments from expert IBA members and experienced lawyers at top firms, The Business of Law aims to be a practical guide to helping firms become an X-Factor winner, rather than another high-profile flop.
The book focuses on growth – high growth equals high profits, it declares starkly – and approaches the practice of law from a business perspective. It encourages gaining momentum through making growth the main target and taking actual firm management away from the spotlight.
The book features chapters from leading international practitioners and experts, including Stephen Denyer, a partner in the Frankfurt office of London-based magic circle firm Allen & Overy, Professor Carole Silver from Indiana University’s Maurer School of Law, and Sean Twomey, a senior marketing executive at London-based global firm Norton Rose.
Unlike the X-Factor, the book does not attempt to look into the future by trying to guess a winning formula. It is a pragmatic guide that analyses the impact of the financial crisis and demonstrates that maintaining a solid base built up with marketing and PR can develop the client base and contribute to growth.
Published in conjunction with the International Bar Association, this high-level title demonstrates the importance of being able to identify and promote a firm’s ‘X-Factor’ – thankfully, minus any input from Simon Cowell.
Including comments from expert IBA members and experienced lawyers at top firms, The Business of Law aims to be a practical guide to helping firms become an X-Factor winner, rather than another high-profile flop.
The book focuses on growth – high growth equals high profits, it declares starkly – and approaches the practice of law from a business perspective. It encourages gaining momentum through making growth the main target and taking actual firm management away from the spotlight.
The book features chapters from leading international practitioners and experts, including Stephen Denyer, a partner in the Frankfurt office of London-based magic circle firm Allen & Overy, Professor Carole Silver from Indiana University’s Maurer School of Law, and Sean Twomey, a senior marketing executive at London-based global firm Norton Rose.
Unlike the X-Factor, the book does not attempt to look into the future by trying to guess a winning formula. It is a pragmatic guide that analyses the impact of the financial crisis and demonstrates that maintaining a solid base built up with marketing and PR can develop the client base and contribute to growth.
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