Lewis Silkin has launched an AI platform aimed at the creative industries to help creators, talent managers, agencies and brands manage commercial deals.
The London-based firm says the platform – known as Lettu – operates as an AI legal and business management tool for creator partnerships, helping with contract negotiation and review, and other obligations such as keeping track of usage periods, exclusivity windows and payment dates.
Phil Hughes, partner and co-head of Lewis Silkin’s media and entertainment practice, and who spearheaded Lettu’s launch, said: “The creator economy has professionalised at incredible speed.
“Creators are now building significant businesses. Talent managers are running complex commercial operations. Brands are putting more investment into scaled creator partnerships. Yet getting deals done can still be slow, manual and expensive.
“Combining AI with genuine industry experience and expertise gives us the opportunity to rethink that. It can make that specialist expertise more accessible and remove repetitive work, freeing up time to focus on driving revenue.”
Francesca Scambler, founder and managing director of District Global Talent, said her team uses Lettu for finalising contracts before content goes live, reducing delays and commercial risk.
She said: “It’s also become an invaluable training tool for new team members, helping them quickly understand both the legal and the commercial implications of agreements.
“Perhaps most importantly, it removes much of the friction from the contracting process, giving the team greater confidence and motivation to get deals over the line.”
Hughes was previously chief commercial officer and part owner of talent agency Gleam Futures. He is also founder and currently the CEO of the Digital Creator Association, and co-secretariat for the Digital Creator All-Party Parliamentary Group.
Lettu is owned and operated by LS Innovations, an affiliated company that Lewis Silkin controls, which is not regulated by the Solicitors Regulation Authority.
In August last year, the firm opened the doors to its new office in Glasgow, with the arrival of a three-lawyer team to expand its employment law offering. The new base joined the company’s other offices spanning Belfast, Cardiff, Dublin, Hong Kong, Leeds, London, Manchester and Oxford.
Lettu is the latest in a spate of AI product launches in the legal market. Last week Wolters Kluwer’s Enterprise Legal Management Solutions business unveiled an AI-powered outside counsel management tool that enables legal operations teams to compare firms in areas such as cost, staffing and billing compliance.
Legaltech giants Harvey and Thomson Reuters also recently released new products.
Last month, Harvey launched Harvey II, a platform that promises to accelerate personalised AI work for lawyers and move towards a greater focus on agentic legal tasks.
This was followed by Thomson Reuters announcing its first proprietary large language model, allowing it to move away from the high running costs of typical frontier models.
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